Archive for the 'Scroll & Quill Consulting' Category

The “irratonal” in sales

Monday, June 30th, 2008

Writing to persuade readers to act is not pure logic. Sometimes this raises suspicions. What are those manipulative writers up to? Why not just make the case and be done without all that emotional rhetoric and red type? (I’m just being hypothetical without implying anything good or bad about red type.)
So here is a true [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

www.markhorne.com

Thursday, June 26th, 2008

OK, as much as I was impressed with how Jandy used the wordpress template, I’m even more impressed now when I realized I didn’t have time to figure it out.  Instead I sat down at my keyboard with the free tacohtml app and spat out this web “business card” with the help of a few [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Sales writing means no tricks

Tuesday, June 24th, 2008

If you read the literature in books or on the net, you know that people claim there are all sorts of tricks to sales writing.
But a recent visit to Branson, MO on the part of some friends of mine reminded me that it depends on how you define “trick.”
When you are a writer, you have [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Your Corporate Blog is not your sales brochure

Monday, June 16th, 2008

I was reading a book on business by one of the more famous freelance writers (while the book was on starting a writing business, the section could apply to any small business start up). The author was giving guidance for how to network at meetings and generate leads. One of his first points [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

How much do you charge?

Thursday, May 29th, 2008

I haven’t written about writing lately, so I direct your attention to this blog post, with which I interacted.  The occasion of the post was that Robert Bly saw a recommendation that, unless your customer complains, you are not charging enough.
I don’t need to repeat my own appraisal of that advice here.  Another calculation was [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Since I haven’t written about freelance writing in awhile…

Wednesday, May 21st, 2008

(That is mainly because I have no client who pays me to do so.)
But I just want to express my wistfulness that St. Louis is not more like Dallas in some ways.  Mainly, when someone posts this sort of job “offer,” you quickly get appropriate responses, like this.  Sadly, I think the first thrown tomato [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Day in the life of a freelancer

Monday, April 28th, 2008

Totally brilliant.
But if my spouse gets a 100k/yr job, I’m quitting.

Share and Enjoy:

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

My first (partial) book gig ever

Sunday, April 27th, 2008

Here’s the cover, and here is George’s commendation.  As he says, I came into the project especially for the chapter on nineteenth century missions.  It was an honor to be part of it because, for a small book, it was in my view an important one.
I have been bothering Jay about producing a generic form [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

It seems wrong to rant elsewhere without linking it here

Saturday, March 29th, 2008

Websites for writers with low self-esteem.

Share and Enjoy:

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Anyone have experience with Typepad?

Thursday, February 28th, 2008

I’ve run into a business problem.  Any of you know what I’m missing?  If I need to go back to XP, that will be difficult or impossible.
By the way, even with Camino, the new update of Wordpress only shows me four of my WYSIWYG options.  I have to switch from Visual to Code to do [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Instead of cold calling

Monday, February 18th, 2008

One of the problems with working at home is the distractions of small children when trying to use the phone. This is an idea I’ve been hesitant to try because I hadn’t heard of anyone else doing it.
But what is with all the legal threats? Sending a single email that you write to [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Stuff on freelance writers

Wednesday, February 13th, 2008

SF author and freelancer John Scalzi has recently been blogging about money issues for writers. He just posted a link to this great personal story of how one writer got into the business. She is more of a “pure” freelancer than I am, writing for publication under her own name. What’s odd [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Buy best you can and never again until it is broken

Monday, February 11th, 2008

Most of this is sobering and borderline depressing. Hey, I didn’t even start my writing business until I had stopped getting income from my day job. And “benefits”? What are those? But I did feel a jolt of pride at this part:
7. When you do buy something, buy the best you [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Life Work stuff

Sunday, January 27th, 2008

I’ve done well enough at my business to keep going at it. But it has been weird. Of my regular work, there was a hiatus in January that meant I haven’t even been used yet by one client. My local part-time job cut my hours in half.
Yet all this could be good [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Leveraging Literacy

Friday, January 11th, 2008

I was going to post something about this at my work blog, but I thought the content works here, so here it is. Thinking about my post on the problem of trying to make money writing articles and my follow up on how much to expect from how-to books, I want to say something [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

New post on writing

Wednesday, November 7th, 2007

At Scrollquill.com

Share and Enjoy:

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Magazine articles and making a living as a freelancer

Sunday, October 21st, 2007

So here are five books on writing for a living.
What I find interesting about these authors is that they have pretty different views of where writing for articles fits into the plan of becoming a successful writer. Some think it is essential. The first thing you do is go buy [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

Cobbler’s children’s bare feet

Saturday, October 20th, 2007

I find it much easier to blog for personal reasons here or to blog for clients than to blog on my business site. Nevertheless, I have revamped it and will try to keep it interesting from now on.  Promise.

Share and Enjoy:

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

The hired blogger’s nightmare: spam blogs

Thursday, August 16th, 2007

While I doubt my personal site will ever get to the level that it is noticed by copyblogger or problogger, I actually do make some significant money blogging for clients (not enough to live on, by itself, but more than pocket change).
It was all so simple at the start
The first time I started blogging for [...]

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt

New “About” page; new direction

Wednesday, August 15th, 2007

OK, I will need to edit it more, but I’m tired and am stopping for now: ABOUT.
One thing that would help me stay on track would be for friends with blogs to mention this.

Share and Enjoy:

Share and Enjoy:
  • Digg
  • del.icio.us
  • blogmarks
  • Ma.gnolia
  • NewsVine
  • Spurl
  • Technorati
  • co.mments
  • Furl
  • Slashdot
  • Facebook
  • Mixx
  • SphereIt