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  • The “irratonal” in sales

    Writing to persuade readers to act is not pure logic. Sometimes this raises suspicions. What are those manipulative writers up to? Why not just make the case and be done without all that emotional rhetoric and red type? (I’m just being hypothetical without implying anything good or bad about red type.)
    So here is a true […]

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    www.markhorne.com

    OK, as much as I was impressed with how Jandy used the wordpress template, I’m even more impressed now when I realized I didn’t have time to figure it out.  Instead I sat down at my keyboard with the free tacohtml app and spat out this web “business card” with the help of a few […]

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    Sales writing means no tricks

    If you read the literature in books or on the net, you know that people claim there are all sorts of tricks to sales writing.
    But a recent visit to Branson, MO on the part of some friends of mine reminded me that it depends on how you define “trick.”
    When you are a writer, you have […]

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    Your Corporate Blog is not your sales brochure

    I was reading a book on business by one of the more famous freelance writers (while the book was on starting a writing business, the section could apply to any small business start up). The author was giving guidance for how to network at meetings and generate leads. One of his first points […]

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    How much do you charge?

    I haven’t written about writing lately, so I direct your attention to this blog post, with which I interacted.  The occasion of the post was that Robert Bly saw a recommendation that, unless your customer complains, you are not charging enough.
    I don’t need to repeat my own appraisal of that advice here.  Another calculation was […]

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    Since I haven’t written about freelance writing in awhile…

    (That is mainly because I have no client who pays me to do so.)
    But I just want to express my wistfulness that St. Louis is not more like Dallas in some ways.  Mainly, when someone posts this sort of job “offer,” you quickly get appropriate responses, like this.  Sadly, I think the first thrown tomato […]

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    Day in the life of a freelancer

    Totally brilliant.
    But if my spouse gets a 100k/yr job, I’m quitting.

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    My first (partial) book gig ever

    Here’s the cover, and here is George’s commendation.  As he says, I came into the project especially for the chapter on nineteenth century missions.  It was an honor to be part of it because, for a small book, it was in my view an important one.
    I have been bothering Jay about producing a generic form […]

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    It seems wrong to rant elsewhere without linking it here

    Websites for writers with low self-esteem.

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    Anyone have experience with Typepad?

    I’ve run into a business problem.  Any of you know what I’m missing?  If I need to go back to XP, that will be difficult or impossible.
    By the way, even with Camino, the new update of Wordpress only shows me four of my WYSIWYG options.  I have to switch from Visual to Code to do […]

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    Instead of cold calling

    One of the problems with working at home is the distractions of small children when trying to use the phone. This is an idea I’ve been hesitant to try because I hadn’t heard of anyone else doing it.
    But what is with all the legal threats? Sending a single email that you write to […]

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    Stuff on freelance writers

    SF author and freelancer John Scalzi has recently been blogging about money issues for writers. He just posted a link to this great personal story of how one writer got into the business. She is more of a “pure” freelancer than I am, writing for publication under her own name. What’s odd […]

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    Buy best you can and never again until it is broken

    Most of this is sobering and borderline depressing. Hey, I didn’t even start my writing business until I had stopped getting income from my day job. And “benefits”? What are those? But I did feel a jolt of pride at this part:
    7. When you do buy something, buy the best you […]

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    Life Work stuff

    I’ve done well enough at my business to keep going at it. But it has been weird. Of my regular work, there was a hiatus in January that meant I haven’t even been used yet by one client. My local part-time job cut my hours in half.
    Yet all this could be good […]

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    Leveraging Literacy

    I was going to post something about this at my work blog, but I thought the content works here, so here it is. Thinking about my post on the problem of trying to make money writing articles and my follow up on how much to expect from how-to books, I want to say something […]

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    New post on writing

    At Scrollquill.com

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