Comments on: Instead of cold calling http://www.hornes.org/mark/2008/02/18/instead-of-cold-calling/ The cyberstalkable freelance writer making retractions on the web since 2000.... Oops, 1993? Fri, 19 Mar 2010 10:16:42 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: COD http://www.hornes.org/mark/2008/02/18/instead-of-cold-calling/comment-page-1/#comment-129794 COD Tue, 19 Feb 2008 14:51:16 +0000 http://www.hornes.org/mark/2008/02/18/instead-of-cold-calling/#comment-129794 I do it almost every day. That writer is clueless though. Her emails will just get deleted. What you have to do is more research up front to identify an actual reason why the company needs your services, then approach on that basis. Dear Mark, I noticed that Company X has a corporate blog that is sporadically updated. Research has shown that a regularly maintained blog has direct and positive impacts on sales blah blah blah I can help by ghostwriting 3 articles a week....blah blah blah You'd have to find some real article backing up the claims, but that is easy enough. The key is to keep it short. The entire email needs to be readable in the preview window of Outlook. I"ll forward you a couple of my templates off line. I do it almost every day. That writer is clueless though. Her emails will just get deleted. What you have to do is more research up front to identify an actual reason why the company needs your services, then approach on that basis.

Dear Mark,

I noticed that Company X has a corporate blog that is sporadically updated. Research has shown that a regularly maintained blog has direct and positive impacts on sales blah blah blah I can help by ghostwriting 3 articles a week….blah blah blah

You’d have to find some real article backing up the claims, but that is easy enough. The key is to keep it short. The entire email needs to be readable in the preview window of Outlook.

I”ll forward you a couple of my templates off line.

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