I somehow managed to write this without including the line I thought of that made me want to create a context in order to write it.
Did Luther think of his 95 Theses as specifically “theology” over against other areas of life. I think he did. Why? For only one reason: he wanted an academic disputation. That was all he was expecting–a tempest in a university at most.
But the printing press had been invented.
The bottome line is the reformation happened because the campus intranet wasn’t kept secure from the newly developed Western European internet.
The Reformation was viral marketing. Luther was the first blogger.